Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease. Integrate your favorite tools like Google Analytics and PageSpeed Insights with API integration, and get in-deep with bot programming directives. Your site audit tool should contain a content gap report or equivalent that indicates the webpages outranking yours with similar content.

• If applicable, your Google Business profile is especially valuable for SEO.
• To put this into perspective, when we do a professional SEO audit, we manually check a long list of items that help us discover SEO issues.
• But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below.
• Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have.
• In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages.
• Well, we’re here to help you get the higher rankings, traffic, and conversions you desire.

I’m glad that you mentioned those five tools which could be beneficial for people like me to do a proper SEO audit. The best level of SEO audit for your needs depends on your goals, budget, and website complexity. Start with a basic SEO Anomaly audit if you’re just getting started or have limited resources. Gradually progress to higher levels as your site grows and your objectives become more ambitious. To perform an SEO audit, you can either use software tools or hire an SEO professional, consultant, or agency.

Step 2: Review Analytics

Consider your budget, the size of your website, and your SEO goals when making your decision. Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time.

Conversion Rate Optimization

You can set crawl limits, choose different user agents, and schedule automatic site audits. Auditing your SEO performance should not be a one-time task but rather a regular practice. By continuously assessing and optimizing, you ensure your website remains competitive and resonates with your audience. If you’re looking for professional help, consider resources available through platforms like Shopify Academy to further enhance your skills. Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates.

Most people will start panicking at this point, thinking that Google has hit them with a penalty only to discover they have an accessibility issue or some other minor problem. When it comes to Google, accessibility and indexability go hand in hand. Both of them are necessary in order for your pages to be shown to end user. Nowadays, most people use mobile devices to access the Internet. Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer.

Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It's normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. You can check your incoming links using a backlink checker tool or the Google Search console's ‘Links to your site’ report. If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions.